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One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Walter and Eliza Institute – 100 Years of Discoveries for Humanity


The Walter and Eliza Hall Institute of Medical Research is Australia’s oldest medical research institute, and is internationally recognised as a leader in scientific research, particularly in cancer, immunology and infectious disease research.

This discovery timeline represents the 100 year history of the institute’s discoveries, people, activities and achievements.

By communicating these feats we hope to inspire and encourage medical research, as well as show the impact and outcomes that the institute’s research has had on the Australian and international community.


A main objective is to fully immerse the user in the content so they discover a world of intertwined discoveries and scientific breakthroughs. The project allows people to explore the discoveries through a number of pathways and then lose themselves in the content by following one story across time or discovering a related breakthroughs and pursuing their own journey.


Walter and Eliza have some truly incredible imagery and a unique, bespoke interface was created to exhibit these as full screen imagery. This encouraged people to delve deeper into exploration.

The resulting project is an immersive and engaging site across Desktop, Tablet and Mobile devices.

While not only maintaining Australian Governments accessibility (AA) requirements, we've created a truly engaging and responsive site that will grow and adapt over time, and give real insight into the discoveries made by Walter & Eliza Hall Institute.;


  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design
  • Responsive Design
  • AA accessibility (AA)
  • Digital Style Guide
  • Acceptance Testing
Testing navigation approaches for best content exploration.
Main AA accessibility across all devices.
Allow content to shine for an immersive experience.
Mobile first UX.

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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