+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Using drones and artificial intelligence to transform an industry

“Having been on Skand for 7 years, I’m impressed Carter grasped it after only a couple of months.”

Brett Chilton, Founder at Skand.io


The worldwide explosion of data has created both opportunities and challenges for every business, even for those industries not accustomed to advanced analytics.

Capturing, presenting and analysing that data becomes challenging - businesses can become easily overwhelmed with information. The real question becomes, what data is relevant for the best decisions, and how is it presented?

This is a crucial design question to get right: businesses’ data is increasingly becoming a competitive advantage.

Skand approached us with a problem. Utilising drones to inspect complex facilities, it required a digital platform to collate all the videos, images and data collected. Each asset is assessed by Artificial Intelligence, and the results needed to be displayed in a unique way for each of its various audiences and users.

Cracking that solution required typical design expertise, but more importantly: a fundamental understanding of how employees should interact with data to make informed, powerful decisions.

A single experience across desktop and mobile
More than just a responsive website, our team had a requirement to create new features and components in a framework with micro-interactions, transitions and other experiences to make viewing this data a delight, not a chore.

Making data easy to understand
Data needed to be in the right context and work for its users, whether they were looking for a deep-dive or just high-level content.

Tailored specifically for video management
Aerial imagery capture and video management had to be paramount: easy uploads, machine learning integration and the ability to collaborate, share and scrutinise issues identified on camera.

Creating a hero from a new brand
Possibly the most important goal: ahead of the launch, something to announce their strong presence and personality in the market.


Step 1 — Start with the users
Qualitative research and workshops. We identified each user group, their wants, and needs: from drone operators, asset managers, inspectors, engineers through to executives.

Step 2 — Map out the journey
Take those user groups and map out tasks they would do on the platform, like uploading images, analysing data or reporting. The key here was coming up with a personalised approach so each user only sees what’s relevant to them - like data or notifications.

Step 3 — Bringing it all together
Work with design, development and the client to produce wireframes, iterate and test until we were sure users’ needs were satisfied. We worked in sprints to deliver an MVP in a short time.

Step 4 — Developing a unique brand
The finishing touches: work with an illustrator to create a truly unique experience. We didn’t want this to look like anything else, and above all - it needed to be fun.



The platform stitches hundreds of drone photo's together for a beautiful overview. This allows us to see a complete picture quickly. You are able to pull up scans, locations, assign a manager, calculate costs and make a booking - the platform gives full autonomy and power to make whatever decision they feel appropriate at the time.

Users can even use a drawing function to highlight particular features of a picture, then share it with others, reducing the time between feedback, and queries to enable more precise handling of potentially dangerous issues.

Uploading photos is drag and drop, and the platform automatically determines the placement of images. This increases the quality of the platform and means work gets done faster in the process.


A personalised experience

  • Different users need different things. An executive wants high-level information, while ground inspectors want in-depth analysis. They get what they want.
  • When joining the system, users get a simple onboarding experience so they can jump in straight away with full control
  • Users can break down data across sites, managers and organisations - and they can even add shortcuts to personalise it more

Take advantage of the fully comprehensive and personalised reporting system that tackles your needs: See high priority risks across all sites, or break it down into individual materials. Not only that: Share and download reports in PDF or CSV files, giving you and your team easy access anywhere.



  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design (UID)
  • Creative Direction
  • Interaction Design
  • Modular Design System
  • Digital Pattern Library
  • Front-End Development
  • React Development
  • CMS Development
  • CRM Integration
  • API Integration



Bentley — Infrastructure 2018, Reality Modeling platform 

Big data dashboard
Visualizing data
Scalable user interface
Marketing collateral
Fully integrated API and artificial intelligence platform

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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