+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Supporting a vision empowering communities to protect Australian wildlife

It’s been wonderful working with you and the team at Carter! I think we’ve achieved a fantastic outcome for Trust for Nature, and hopefully there are more great things on the horizon.

Joanna Fulton, Communications & Engagement Manager


Increasing conservation and awareness through seamless journeys, attracting people to Trust For Nature’s cause.

A not-for-profit organisation, Trust for Nature (TFN) remain dedicated to protecting native plants and wildlife in cooperation with private landowners in Victoria, Australia.

Our role was to refresh their digital delivery of assets that highlight their dedication and transformation of the Australian landscape, showcases their leadership in the field and honors their 40 years of experience.


The existing offering targeted current users, already supporting and aware of the cause. The new digital platform needed to work towards a more agile way of communicating all aspects of the organisation, engage new audiences and demonstrate the impact of their work has to the public and greater world health.

Re-inventing the trust on a digital scale was a major goal. Working together our goal to ensure the level of effort applied to rescuing wildlife and land on the ground was represented accordingly in the digital approach/presence. 

We focused on journeys that educated and encouraged both, existing and new users. We aim to inspire people who are passionate about natural habitats and animals and showcase while at the same time continuing to demonstrate TFN’s dedication to the science behind the work.

Creating a robust and single communication vision and voice, combined with a detailed process plan assisted in developing a successful outcome. Selecting the CMS based on project objectives, requirements and client needs was a major factor in the success of the project.


The digital offering services a diverse range of audiences; Property, legal and banking professionals, each requiring information of a different focus. Our considered design uses a contextual approach, with differing types of users able to follow a clear path through information about the specific benefits the network provides for its users.

The journey to redevelopment began by refreshing the language used across the current digital platforms, inclusive of navigational labels and content.

We incorporated face-to-face user testing via interactive prototypes, survey questions, and discussion groups. Focusing on target audiences both familiar, and unfamiliar with a series of tasks that directly assisted in fulfilling our project objectives and goals. 

The insights gained through testing provided us with a secure foundation for our experience team to begin their work. The results speak for themselves, a clean and easy to follow user experience through factual information branches, encouraging the growth of community engagement and the motion to give back. 


  • Functionality Modelling
  • User Experience (UX)
  • Information Architecture (IA)
  • User Testing
  • User Interface Design (UID)
  • Interaction Design
  • Responsive Design
  • Digital Style Guide
  • Digital Strategy
  • Digital UI Asset Guide
  • HTML Development
  • AA accessibility (AA)
  • CMS Development
  • CMS Intergration
  • Acceptance Testing


Desktop Design
Content elements
Donation funnel
User Testing Statistics
TFN Project Tiles
Mapping intergration
User stats
Responsive Design

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

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