+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience design agencies. People first. Design later.

Strategic digital approach saving ugly and change environmental legislation

"Thanks for all your hard work to get us to here. We couldn’t have done it without you."


Wilderness Society is a movement of like-minded people working towards a common vision: To support the life that supports us.

Their purpose is to protect, promote, and restore wilderness and natural processes across Australia for the survival and ongoing evolution of life on Earth.

Over time, their digital presence had grown organically into a fragmented message, and into a format that (in today’s digital landscape) hinders a user’s experience. Donations, finding information, and engagement had become difficult.

With a collective desire to put users first, led to a completely rethought platform and approach. Through consolidating locations and useful information, we’re able to provide people with a set of tools that simplify a journey to action change.


Public awareness of Wilderness Society is extremely low. Unprompted awareness (spontaneous name recall) is virtually non-existent. Unfortunately, there is no clear differentiation between environmental groups, with the exception of Greenpeace. The purpose of environmental groups is often unclear to people unfamiliar with the not-for-profit sector.

Green groups are lumped together with consistent stereotypes (some positive, some overwhelmingly negative), creating a barrier of engagement for organisations - ‘they’re not like me’ was the sentiment felt by some participants.

Addressing these concerns head-on was a challenge and priority, 



The digital platform has been designed to provide a seamless experience between the physical and digital brand. Blending high impact visuals, narrative, and purpose for visitors to donate.

By prioritising features and recommendations on our data-driven research, we were able to deliver features in a phased approach that best facilitated the required delivery schedule. Allowing us to develop, test and roll out based on user feedback and adoption.

The flexible design system, complemented by a pattern library enables Wilderness Society to grow the content and create new pages in-house, helping maintain a smooth and uninformed content framework. It also ensures any future alterations made to the digital strategy are consistent.



New Campaign for nature laws that work: Save Ugly 

'Save Ugly': The Wilderness Society launches off-kilter campaign to connect with everyday Aussie

The Wilderness Society Launches ‘Save Ugly’ With International Celebs



Greening Australia's Digital Presence — Greening Australia

Empowering communities to protect Australian wildlife — Trust For Nature


Craft CMS

New digital presence for Wilderness Society
Mobile first approach, based on data-driven approach
Fully customisable campaign pages
Easy to use CMS
Design Patterns and Modular design framework for easier self management
Modular design system
Wilderness Society rebrand

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

Enter your email address to download our Project Planner