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One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Heart Foundation of Australia Strategy, Customer and Digital Experience

"You've done a great job, we are all very thankful and know you've worked extremely hard and gone to great lengths to get this over the line on time."

The Heart Foundation Team


The Heart Foundation fund lifesaving heart research, working to improve heart disease prevention and care across Australia.

At this very moment, over 1.4 million Australians are living with heart disease, and each year more than 55,000 Australians suffer a heart attack.

The Heart Foundation is dedicated to making a real difference to the heart health of Australians.


Ensure that everyone from health care practitioners, to survivors with heart disease, to people looking to live a healthier life could all obtain the necessary information they needed. 

Encourage Australians to learn about cardiovascular disease and take action.

Showcase clearer pathways for donations as over 80% of the Heart foundation's funding comes from public donations. 

Generate and translate research evidence to show the sheer volume and variation being completed at any given time.


Extensive UX research was completed across a diverse range of users to ensure the information architecture (IA) was laid out correctly.

Landing pages were developed including small, interesting, easily digested, snippets of content to encourage information consumption. Users are more inclined to click through to information that resonates with them. Users are encouraged to take tangible action by calculating their BMI, signing up to events or trying a healthy recipe.

People are more likely to donate if they feel a connection with the cause. The design places imagery and stories at the forefront and utilises a bespoke CMS implementation, allowing the creation of reusable donation widgets. As a result, the client can easily synchronise current donation campaigns across the site by simply updating unique donation codes in the CMS.

A research repository was built to showcase research projects that are currently underway. It also allows fellow researchers to collaborate while allowing information to remain accessible to everyone.

Keep more families together, donate today


  • User Research
  • Functionality Modelling
  • User Experience (UX)
  • Information Architecture (IA)
  • User Testing
  • User Interface Design (UID)
  • Responsive Design
  • Digital Style Guide
  • Front-End Development
  • Acceptance Testing
  • CMS Development
  • API Intergration
Heart Foundation Sitemap, Information Architecture
Heart Foundation wireframe website design
Heart Foundation Web design AA standards
Heart Foundation Web design, user experience, user interface
Heart Foundation Web design, user experience, user interface

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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