+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Digital property management, settlement and e-conveyancing secure platform


PEXA, an online management initiative for the conveyancing process of property in Australia. Where in the past the manual exchange of paperwork with lawyers, conveyancers and financial institutions was required to effect a transfer of title, the platform allows for efficiency and security in real-time. While the industry transitions to the new automated system, as the Australian stock market did in the early nineties, education of all involved is a crucial consideration.


Creating an online strategy had to present dynamic content which built confidence in the system, and the value it represents to its users, both professionals and those they are serving. Conversion paths for both practitioners and consumers needed to be developed to drive uptake of the system and ensure the product was bringing value to the organisation.


The digital offering services a diverse range of audiences; Property, legal and banking professionals, each requiring information of a different focus. Our considered design uses a contextual approach, with differing types of users able to follow a clear path through information about the specific benefits the network provides for its users.

Through involving target audiences in the process of assessing the current site and on-boarding process, we ensured accurate information collated and assumptions minimised. Presenting relevant information, allowed immediate access to areas already considered by a visitor, or exploration of further information.

By bringing relatable content that demystifies the operation of the network to an industry that has operated largely the same way since its formation, practitioners can relate and become more inclined to get involved. Appropriate calls to action increase conversion on each page provide the opportunity for signup or enquiry when the user is inspired to do so.


  • User Experience (UX)
  • Information Architecture (IA)
  • User Testing
  • User Interface Design (UID)
  • Interaction Design
  • Responsive Design
  • Creative Direction
  • Digital Strategy
  • Digital UI Asset Guide
  • HTML Development
  • AA accessibility (AA)
  • CMS Implementation
  • Acceptance Testing


Sydney Morning Herald
Sai Global
Business Queensland
Australian Financial Review

PEXA Digital Conveyancing Platform
PEXA Conveyancing platform mobile responsive navigation
PEXA Conveyancing platform statistics
PEXA Digital Conveyancing financial institutions information
PEXA Digital Conveyancing help video information
PEXA Conveyancing mobile member map search

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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