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One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Culture Victoria 150 years of historical content

Mueseums Australasia Awards 2016MAPDA Award


We partnered with Culture Victoria to create a responsive website making 150 years of Victorian historical content freely accessible – to anyone in the world. 


Bring order and hierarchy to everything within in the Victorian archives and ecosystem, a whooping 700 organisations with cultural collections – all without editing a single image.  The challenge, then, was how to accommodate both active and passive readers: from the serious researchers’ who need fast, factually accurate, collection searches, to the more casual topic-focused reader looking for information about historical events and personal stories.


By creating and refining a series of low and high fidelity prototypes, Carter developed a flexible, modular design system that highlights the scale and breadth of content whilst encouraging deeper engagement into each vertical.

Highly-customisable content modules allow for a variance in visual browsing and enable the editorial team to better articulate its stories. With optimised article pages and photo galleries address an array of consumption behaviours, from passive browsing and “snacking” on content, to digging deep into the Culture Victoria archives.  With a search-to-end all searches – allowing simultaneous access to tens of collections searches all without leaving the website.

Overall, it’s a design system that encourages editorial creativity, and allows the content—not the template—determine the layout of a page. With a digital style guide for the future, the Culture Victoria internal back-end development team can now extend and enhance the website into the future. All whilst maintaining the beautiful visual design like it was day one of the site launch.



  • User Experience (UX)
  • Information Architecture (IA)
  • Usability Testing
  • User Interface Design
  • Responsive Design
  • Digital Style Guide
  • Front-End Development
  • Acceptance Testing


Optimised article pages and photo galleries
Content to determine mobile UX design
150 years of historical content
Visual language of the site is a combination of aesthetics and function

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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