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One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Art Series Hotel Group User Experience Design and Development

"We’re really thrilled with the result and comments back from the wider community have been really positive.

Thanks for all your help and guidance over the last three months."

Art Series Marketing Manager

Art Series Hotel Group


Art Series Hotel Group are a group of six boutique luxury, art inspired hotels who believe in creating unique, inspiring experiences. Carter were engaged to finalise the scope, wireframe design, build and support of the redevelopment of Art Series Hotel Group website. The brief was to create an innovative, interactive and visually engaging website, allowing for comprehensive, dynamic content to drive traffic, gather consumer insights and encourage bookings.


The site needed to be delivered in a way which complimented the art experience the Hotels offer, be beautiful, friendly and ensure ease of navigation for all users. It also had to appeal to both Australian and international audiences. Each Hotel has its own bespoke typography which had to be accessible to search engines, be editable, scalable and allow for additional hotels to be added as the Group grows.

The varying audiences required intuitive access to relevant areas highlighting the hotel experience such as booking meetings and events, viewing residences and galleries, while ensuring prominent access to the booking engine. Social integration was a key part of the brief with Art Series looking to further engage with users by promoting content sharing across Facebook, Twitter and Instagram.  


A responsive multi-site content management system, initially covering the Art Series Hotel Group, The Cullen, The Olsen, The Blackman and The Schaller Studio. A site which showcases the unique and individual design aesthetic of each hotel and studio, simplifys the overall information architecture and encourages users to book directly via the site or to enquire about meetings, events and hotel residences.


  • Functionality Modelling
  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design (UID)
  • Interaction Design
  • Web Development
  • CMS Integration
  • Acceptance Testing
Art Series Hotel UX Design and Development
Art Series Hotel Multi-site UX Development

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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